WHOOP launches app in German / The app for the portable 24/7 WHOOP is now also …


Berlin (ots)

WHOOP, the American Human Performance Society, offers innovative wearable technology that helps members develop their inner potential. After the successful implementation of WHOOP 4.0 on the German market last year, the brand is now taking a logical step and presenting its app for the first time in German. This makes Germany the first language adaptation since the first generation of the tracker was introduced in Germany in 2015.

“WHOOP members around the world rely on WHOOP for their health and fitness needs,” said Will Ahmed, founder and CEO of WHOOP. “We are proud to launch our platform in German today, delivering on our promise to make our members’ experience even more personal. We are already translating the app into other languages, and we will be sure to do more. ‘adaptations are going to start.’

WHOOP was founded in 2012 by CEO Will Ahmed with the goal of creating a platform that empowers people to reach their full potential. After years of research and development, an innovative and personalized 24/7 digital fitness and health coach has emerged which, through the combination of the bracelet and the application, provides real-time information on sleep, recovery and training as well as actionable feedback on how to achieve your own goals. With the three advanced key values ​​- effort/load, recovery/recovery and sleep/sleep – WHOOP not only shows what has already been achieved, but also accurately calculates the possibilities for the current and next day. The monthly subscription of 30 euros includes free hardware, a community and a holistic system to optimize your own lifestyle.

With WHOOP 4.0, the brand offers its members one of the most innovative fitness trackers and health monitors on the market. With the introduction of its own WHOOP Body clothing line, WHOOP can not only be worn on the wrist as usual, but almost anywhere on the body. The small sensor discreetly disappears into underwear, a bra, leggings or a shirt.

The world’s best athletes like Patrick Mahomes (Kansas City Chiefs), Rory McIlroy (PGA player), Michael Phelps (American swimmer), Nelly Korda (LPGA player) and Sloane Stephens (WTA player) live, train and work with the WHOOP support. German athlete Malaika Mihambo has also been training with WHOOP for a long time.

Long jump world champion and Tokyo 2021 Olympic champion and three-time athlete of the year, she is one of the most successful track and field athletes in the world. The brand proudly announces that Malaika Mihambo is now officially working with WHOOP, underlining once again the importance and relevance of the German market.

“I’ve been a WHOOP member for a long time and I find the in-depth knowledge I’m gaining about my body and my health amazing,” says Malaika Mihambo. “WHOOP helps me understand what can improve and hinder my performance. It also helps me prioritize everything from my sleep and recovery to my daily habits and my training.”

To learn more about WHOOP or to become a member, visit www.whoop.com/en


More images and the official press release can be found in our press kit.


WHOOP, the human performance company, offers memberships for 24/7 coaching to improve fitness and health. WHOOP membership includes free materials (the all-new WHOOP 4.0), a coaching platform to optimize your lifestyle, and a community of high achievers. WHOOP is official fitness equipment of the PGA TOUR, Women’s Tennis Association, LPGA Tour and EF Pro Cycling. WHOOP is also an official NFL Players’ Association recovery wearable. WHOOP members include professional athletes, Fortune 500 CEOs, fitness enthusiasts, and anyone looking to improve their performance. Studies show that WHOOP can positively modify behavior, increase sleep, and improve physiological biomarkers. Founded in 2012, WHOOP is based in Boston and has raised over $400 million in venture capital. Visit whoop.de for the latest company news and connect with WHOOP on Instagram, TwitterFacebook and YouTube.

Press contacts:

M&C Saatchi Sport & Entertainment GmbH

Nadja Schmidt, nadja.schmidt@mcsaatchi.de
+49 173 45 47 56 8

Paul Schüßler, paul.schuessler@mcsaatchi.de
+49 162 2897816

Original content from: WHOOP, transmitted by news aktuell


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