SHINE Conventions GmbH, in cooperation with SportsConnected GmbH and Messe Essen, is organizing an innovative industry event from August 13 to 14, 2022, which aims to set new standards. Find out below which event highlights the premiere of WORLD FITNESS EXPERIENCE (WFX).
Sport makes you happy: first edition the World Fitness Experience (WFX) show how it’s done. WFX is all new adventure event for fitness in all its facets.
From August 13 to 14, 2022 the Meeting point for all sports and fitness enthusiasts big first.
Live workouts, entertainment, convention: Messe Essen turns it all into one for two days interactive sports field. Visitors meet experts. Brands on influencers.
Together they dive into latest trends a. The focus is on testing. Ultimately: Being active strengthens your body awareness. Feelings of happiness included.
WFX is with him more than a fair. WFX is a way of life!
Brands and products as experience
This is what SHINE Conventions GmbH stands for as a subsidiary of Social Chain AG. Brand message specialists present it together most important event of the sporting calendar. Advances WFX unique live experiences in short: for a new understanding of fitness. And above all: a new social relevance of sport and fitness.
Georg Kofler, main shareholder and CEO of Social Chain AG, explains: “For me, fitness also means mental form. The pandemic has hit the industry hard. At this time it is important to have a transmit a positive attitude towards life.”
“With the World Fitness Experience, we are creating a Event that inspires, entertains and Having fun with fitness and health‘ continued the expert.
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like strategic partner become Ralph Scholz won. The managing partner of SportsConnected GmbH is considered one of the most experienced industry figures in the German-speaking world. “To exercise reach new target groups – that’s the goal of the World Fitness Experience,” says Scholz, explaining the ambitions.
“Together, we are helping to highlight the health and social importance of sport. With the GLOW convention, SHINE Conventions has already impressively demonstrated how B2C events should be designed in the age of social media in order to Getting people to participate enthusiastically“, continued Scholz.
Fitness for All – more than just an event motto
Together, SHINE and Ralph Scholz represent a innovative congress concept. Shown is the industry diversity. Sport is more than performance. Rather an affair of the heart.
For Maiko Heinrich, Managing Director of SHINE Conventions GmbH, the WFX an important signal“Our program stands out from other conventions in a particular way: We think
holistic health – regardless of fitness level or body type.”
“We focus on all areas of the industry: From power to endurance to mindfulness – there is the right training for everyone here. It is important to us that we enjoy discovering new things. This is what we stand for “fitness for all” ‘ said Henry.
The Fitness in a nutshell event covers many facets
The WFX lands three program pillars in two halls. Interactive challenges are in the foreground.
Whether alone, with friends or with the sports team: ‘Live Fitness’ calls for participation. The additional entertainment area connects Exhibitors with fitness stars and influencers.
In Interviews and coaching visitors learn more about Topics like motivation and body positivity.
Room 2 is moving health and lifestyle in the foreground: product presentations about mindfulness, nutrition, sports fashion or esports new perspectives.
Concentrated Power: WFX & GLOW Convention by dm
Along with the event, the organizers wear the for the 13th time ‘GLOW by dm’ the end. One is planned attractive combination ticket offer to participate in the two events, which visitors receive on site.
With that Synergies between events and used by their target groups.