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Robert F. Abbott's Articles

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Getting Started With Business Writing Courses Planning to improve your communication effectiveness with business writing courses Let me suggest that you start not with the courses themselves, but with some thinking about your specific goals Power Writing Skills: What's Your Readability Score? We’re all familiar with the maxim that says, “That which gets measured, gets done” In the same vein, I’d like to offer another important maxim; this one falls under the heading of power writing skills Persuasive Writing Techniques: Pull-Quotes Have you noticed, when reading magazines or newsletters, that excerpts from the article have been copied from the main body and put into a special box That's called a pull-quote, and it's a useful persuasive writing technique for anyone who writes -- and not just for magazine editors Why Bear Stearns Matters To All Of Us It's tempting isn't it, to smirk at the recent Bear Stearns collapse: How the mighty have fallen After all, the people running this company were not only bankers, but Wall Street investment bankers, and everyone knows they're too proud and too arrogant, right