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Donald Mitchell's Articles in Communication

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Choose the Right Initial Audience and Craft an Appealing Message for It Marketers make the mistake of looking for the broadest possible audience and message. This article argues that picking the most influential and easy-to-influence audience and message is a better approach. Add More Communication Arrows to Your Quiver by Writing Books Everyone learns differently. To gain the most attention and understanding you need to provide a variety of story-telling-based ways to explain what you are doing through books. This article explains how to get started. To Get the Action You Need to Succeed, Be Sure Everyone Hears and Understands You Leaders too often assume that merely giving an order will cause the needed action to follow. In most cases, the order won't be heard or understood the first time around. The article describes ways to get around such misunderstandings to achieve flawless implementation of important tasks in business.